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Banana Republic expands into new categories with baby and athletic collections

Fashion retailer Banana Republic is expanding into two lifestyle categories with the launch of the new BR Baby and BR Athletics collections. The 40-piece BR Baby… View Article

FASHION

Banana Republic expands into new categories with baby and athletic collections

Fashion retailer Banana Republic is expanding into two lifestyle categories with the launch of the new BR Baby and BR Athletics collections.

The 40-piece BR Baby range includes an assortment of sleep, bodysuits, accessories, knit tops and sets as well as a limited number of “mini-me” pieces — matching looks for baby and adults. Available in sizes 0 to 24 months, BR Baby will be shoppable online and in stores from 1 March.

Meanwhile, BR Athletics is a gender-inclusive capsule collection inspired by retro athletic style. Pieces will include iconic Banana Republic archival looks such as a bold striped and coloured club blazer and cricket sweater that have been tailored for a modern fit. Items also incorporate a BR Athletics signature monogram.

Sandra Stangl, president and chief executive of Banana Republic, said: “BR Baby and BR Athletics mix the mainstream with the unexpected and deliver elevated, thoroughly modern, lifestyle collections. We approached both by deconstructing what made Banana Republic successful in the first place — taking things that people already know, have nostalgia for, and framing them in new ways that feel fresh.”

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