Frugi cuts waste through Circular Cotton collaboration
Sustainable children’s apparel company Frugi, has collaborated with the Cotton Lives On recycling programme to transform worn out cotton clothing into roll mats for people experiencing homelessness.
Global Organic Textile Standard (GOTS)-certified organic cotton childrenswear brand Frugi hopes its work with the Cotton Lives On programme will promote circularity and benefit both people and planet.
The Cotton Lives On programme, which was created earlier this year, jointly by Cotton Council International and Cotton Incorporated, aims to educate consumers on cotton’s natural lifecycle to divert unwanted cotton from landfill and centres on cotton creating more than just clothes.
The programme focuses on using old cotton to be recycled and ultimately made into roll mats to help homeless people get a better night’s sleep.
Frugi has already contributed significantly to the production and delivery of the programme’s first tranche of mattresses, which were made from 3,600kg of cotton.
“Our participation in the Cotton Lives On programme is another strong step for Frugi to become fully circular. Frugi believes in the power of cotton, demonstrated through our use of organic cotton, and this programme embodies the importance of keeping these valuable fibres in circulation, and in doing so, protecting the planet we play on,” said Sarah Clark, CEO of the Frugi Group.
Frugi sees prolonging the life of new clothes as a major goal on its sustainable journey, which also includes rental partnerships with the thelittleloop, the first UK subscription for children’s clothing, and Hire Street, for Frugi Bloom maternity wear.
Frugi, was founded in 2004 by Kurt and Lucy Jewson.
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