THE RETAIL BULLETIN - The home of retail news
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
THE Retail Conference 2022
Retail Women In Leadership 2022
Digital Transformation Strategy 2022 Part 2
Omni Channel Futures 2023
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Frugi cuts waste through Circular Cotton collaboration

Sustainable children’s apparel company Frugi, has collaborated with the Cotton Lives On recycling programme to transform worn out cotton clothing into roll mats for people experiencing… View Article

FASHION

Frugi cuts waste through Circular Cotton collaboration

Sustainable children’s apparel company Frugi, has collaborated with the Cotton Lives On recycling programme to transform worn out cotton clothing into roll mats for people experiencing homelessness.

Global Organic Textile Standard (GOTS)-certified organic cotton childrenswear brand Frugi hopes its work with the Cotton Lives On programme will promote circularity and benefit both people and planet.

The Cotton Lives On programme, which was created earlier this year, jointly by Cotton Council International and Cotton Incorporated, aims to educate consumers on cotton’s natural lifecycle to divert unwanted cotton from landfill and centres on cotton creating more than just clothes.

The programme focuses on using old cotton to be recycled and ultimately made into roll mats to help homeless people get a better night’s sleep.

Frugi has already contributed significantly to the production and delivery of the programme’s first tranche of mattresses, which were made from 3,600kg of cotton.

“Our participation in the Cotton Lives On programme is another strong step for Frugi to become fully circular. Frugi believes in the power of cotton, demonstrated through our use of organic cotton, and this programme embodies the importance of keeping these valuable fibres in circulation, and in doing so, protecting the planet we play on,” said Sarah Clark, CEO of the Frugi Group.

Frugi sees prolonging the life of new clothes as a major goal on its sustainable journey, which also includes rental partnerships with the thelittleloop, the first UK subscription for children’s clothing, and Hire Street, for Frugi Bloom maternity wear.

Frugi, was founded in 2004 by Kurt and Lucy Jewson.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

THE NEXT EVENT

See all upcoming events

LATEST VIDEO

UKG LifeWork ALL: Register your place now to hear more. RETAIL HR 21 Sept LONDON
UKG LifeWork ALL: Register your place now to hear more. RETAIL HR 21 Sept LONDON

Watch video >