Footasylum opens new stores at Birmingham’s Bullring and Atria Watford
The Footasylum streetwear and sportswear retailer has opened two new stores in Birmingham and Watford.
Situated on the ground floor of the Bullring shopping centre, the 11,000 square foot Birmingham store is the latest to feature Footasylum’s new design concept, which was first launched at Lakeside earlier this year before being applied to the company’s new flagship store on London’s Oxford Street.
Footasylum previously occupied a 2,500 square foot site at the Bullring but has now taken over a larger unit previously occupied by New Look.
Meanwhile, the new Watford store at the Atria shopping centre is spread across 6,000 square feet and is a smaller version of the Oxford Street store.
Acquired by Aurelius in August 2022, Footasylum is currently expanding across the UK and is planning to launch an upsized store in Fosse Park Leicester next month.
Barry Bown, executive chairman and chief executive of Footasylum, said: “2023 has been a transformational year for Footasylum, and these latest openings are further testament to our team’s amazing ability to deliver state-of-the-art stores for our customers across the country.
“They take our tally for 2023 to six openings or upsizings, with more to come next year. Our expansion strategy has seen us enter a number of prime locations across the UK including Oxford Street, Europe’s most popular shopping destination, where our 20,000 square feet flagship store is performing strongly since it opened in September.”
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