Foot Locker launches its first womenswear brand Cozi
Foot Locker has launched its first proprietary womenswear brand, Cozi, which will be available globally and exclusively at Foot Locker and Champs Sports.
The Cozi brand is described as “designed for women who keep up with trends, love sneakers and crave premium wardrobe staples at an affordable value.”
For the collection debut, Foot Locker has teamed up with a strong cast of diverse women from around the United States. Sy’rai Smith, the 19-year-old daughter of singer-songwriter-actress Brandy, will star as the face of the debut collection, marking her first fashion brand ambassadorship.
Others include skateboarder and community organizer Briana King; content creator Ilianna Ayala Garcia; photographer Christina Paik; hooper and video producer Hannah O’Flynn; DJ and creative Amrit; and musicians, Angel & Dren Coleman.
Kirta Carroll, vice president, GMM Global Women’s at Foot Locker Inc. said: “At Foot Locker, we are always thinking about the consumer. We understand that laid-back apparel isn’t just for lounging anymore, and wanted to bring a female-centric apparel line to the market that is comfortable, affordable and stylish”
“The introduction of Cozi allows women to feel confident in pieces that mix and match with their own style and personality.”
Foot Locker has approximately 3,000 retail stores in 28 countries across North America, Europe, Asia, Australia and New Zealand.
