FitFlop appoints new chief technology officer

Footwear brand FitFlop has appointed Sal Usmani as chief technology officer.

In his new role, he will be responsible for ensuring that innovation, data and technology are at the centre of the business as it implements its growth plans.

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With more than 20 years’ experience of managing multichannel business applications, Usmani was previously technology director at the Belstaff clothing brand where he managed a complete end-to-end business transformation and spearheaded  numerous omnichannel projects to enhance the customer experience.

Prior to that, he was group head of IT at Conran.

Gianni Georgiades, chief executive of FitFlop, said: “As we begin our journey in transitioning to an omnichannel organisation, it requires truly exceptional talent to spearhead our technological ambitions and advancements. Sal is that talent and an exciting addition to our executive team, bringing the expertise required to drive continued growth in innovation, data and technology”.

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