Pandora creates global hub in London to attract digital and marketing talent
Pandora is to create a global hub at its UK and Ireland head office in London as part of a strategic move to attract talent in the marketing, digital and technology space.
Until now, the company has operated all of its global roles out of Copenhagen where it has its worldwide headquarters.
Erik Schmidt, chief HR officer at Pandora, said: “To create a great customer experience, we want to know our shoppers better and how best to serve their needs – that’s where the focus on data and personalisation comes in. At the same time, the competition to source talent with the digital capabilities we need is more fierce than ever. Pandora offers an amazing proposition to our people globally and given the pace our business is growing, we are flexing our approach to acquiring talent.”
The new London hub will help drive strategic initiatives through initial investments in areas such as data science, digital marketing, digital architecture and engineering, and experience design. In the coming weeks, the company will begin hiring for a number of new leads in the office which currently houses its UK and Ireland marketing, sales, finance, ecommerce, HR, communication and sustainability teams.
Schmidt added: “Pandora’s talent acquisition specialists conducted global research to narrow down where the best digital and marketing talent for Pandora are based. London was identified as a key location based on the number of key-skills workers that are based in the city, as well as its easy connections to Pandora’s global HQ in Copenhagen.”
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