Edward Sexton returns to Saville Row
Edward Sexton has announced the opening of its new flagship store located at the heart of Savile Row, the spiritual home of British bespoke tailoring.
In collaboration with renowned interior designer Daniel Hopwood this new store brings the Sexton story full-circle and represents a homecoming to the street where the tailoring house began.
Located at No.35 Savile Row the store is just up the street from the first shop that Edward Sexton worked from with his then business partner Tommy Nutter when they co-founded Nutter’s of Savile Row in 1969 which makes this return to the Row particularly poignant as Sexton moves into his sixth decade working in bespoke tailoring.
With Studio Hopwood’s imprint, the brand stated that ‘No.35 is more comparable to the boutique of a Bond Street designer brand than a bespoke tailor’.
Dominic Sebag-Montefiore Sexton’s creative director says: “For us luxury is about being welcoming warm and indulgent. We hope to give our clients that experience when they come into the shop both with the product and how we engage with them. I want people to take their time and engage with our world rather than shop in a more structured rigid way that you might find elsewhere on the street.”
Daniel Hopwood founder of Studio Hopwood says: “The creativity of Dominic and Edward were both very exciting to me. It’s been a genuinely collaborative process from start to finish. I’m proud of the flow of the store the way it will welcome people and how special it feels when you first walk in. There are many things I love about Edward Sexton but I’m particularly attracted to the Art Deco feel that resonates throughout the house.”
To mark the occasion Sexton has released a new brand film that tackles the themes of sartorial rebirth. Inspired by David Bowie’s ‘Life on Mars’ it stars former Royal Ballet Principal Edward Watson as the physical embodiment of Sexton’s return to the Row. It can be viewed in full here.
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