eBay to open pop-up sneaker swap store in Soho
eBay UK has announced plans to launch a new London pop-up where people can swap sneakers.
Opening on 25 March for a limited time, the Swap ‘Em Out store will allow visitors to take in their pre-loved and unworn pairs and exchange them for shoes up to triple their value.
Sneakerheads will be asked to apply for tickets in advance and will then be told if they have won the chance to attend.
Wahaaj Shabbir, sneaker category manager at eBay UK said: “Swapping has always been intrinsic to us sneakerheads. In these tough times, where the cost-of-living is making it harder to buy your next pair, we wanted to offer a solution which feels right to the community.
“We’re all about getting sneakers back on feet and hope that by encouraging people to swap and sell, we’ll keep sneakers flowing to people who truly love them. By opening up The Swap ‘Em Out Store, people will be able to bring in those sneakers that don’t get enough love any more, and we’ll swap them for a pair they’ll wear.”
A number of lucky attendees will have their brought-in sneakers swapped for “Top Swap” rare and hyped shoes of high value, and some will have the chance to attend an afterparty featuring live DJ sets, prizes and entertainment. The store will also offer an authentication hub and a sneaker cleaning service.
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