eBay appoints Amy Bannerman as in-house pre-loved style director
eBay has appointed fashion stylist and pre-loved fashion advocate Amy Bannerman as its in-house pre-loved style director.
The newly created role will see Bannerman take on a range of responsibilities within the fashion arm of the online marketplace’s business. These will include styling and sourcing for eBay’s fashion related campaigns, on site merchandising consultations and acting as a fashion spokesperson for the brand.
Bannerman has already been working closely with eBay on styling Love Island participants in pre-loved items sourced from eBay and will continue to do this following her appointment.
Bannerman said: “I’m so happy to start this new role, it has been incredible working with eBay to style the Islanders for the past couple seasons and I’m so proud of how much we have already changed pre-loved perceptions. I’m excited to work even more closely with the eBay team to inspire a more conscious way of shopping.”
She will also play a key role in eBay’s partnership with Vogue Forces For Change, which celebrates sustainability, diversity and changemakers. This will include working with the British Vogue team to find pre-loved fashion s on eBay for upcoming activity, as well as giving consumer’s insight into how to tap into trends through vintage and pre-loved on eBay.
Kirsty Keoghan, global GM of fashion at eBay, added: “We’re thrilled to officially welcome Amy into the eBay team, she has already been instrumental to eBay’s impact in the pre-loved fashion movement, so we can’t wait to build on this relationship and see what further results we can achieve together.“
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