Dr. Martens launches footwear collection made from reclaimed leather
Dr. Martens has launched a new footwear collection made from reclaimed leather.
The Genix Nappa range aims to tackle waste by rescuing leather offcuts that would otherwise be destined for landfill.
Dr. Martens has been working on the project with sustainable recycled leather company Gen Phoenix whose technology breaks waste leather down to the fibre level and then uses the power of recycled water to rebuild it into a premium and durable recycled material. The Genix Nappa material contains over 50% waste leather.
Tuze Mekik Arguedas Schwank, global head of sustainability at Dr. Martens, said: “The sustainability challenges of today are complex, and circular business models are one of them. At DM’s, we have been taking steps forward in our journey towards circularity, and Genix Nappa is a great example of one of them. It demonstrates that waste is a valuable resource and shows how we can think differently about our products into the future.”
The launch of the new range follows Dr. Martens’ strategic investment in Gen Phoenix in 2023. Last April, Gen Phoenix supported the launch of Coach’s first circular sub-brand, Coachtopia, to integrate its material innovation into the brand’s circular line of handbags and leather goods.
Adam Meek, chief product officer at Dr. Martens, said: “It’s been a fantastic experience to create and now launch this collection. Our teams have learnt an incredible amount during this process as we move towards creating a more sustainable future for our brand.
“The innovation around this new material is pretty special, and we’ve challenged ourselves at every step of the process to ensure the durability Dr. Martens are so famous for isn’t compromised.”
