Allbirds launches first plant-based leather sneaker
Sustainable footwear brand Allbirds has unveiled its latest innovation, the ‘Plant Pacer’ sneaker featuring 100 percent plastic-free plant leather made from all-natural materials such as rubber and plant oils.
The ‘Plant Pacer’ marks a further step into the lifestyle footwear category for Allbirds, while also championing what it calls a “truly sustainable alternative leather.”
The shoe is made with Mirum, created in partnership with material innovation company Natural Fiber Welding (NFW), in which the footwear brand invested 2 million US dollars in.
Unlike other leather-like alternatives, Mirum is 100 percent plastic-free, 100 percent vegan, and only contains natural materials like rubber, plant oils, and agricultural by-products, such as rice hulls and citrus peels.
Mirum also has a carbon footprint that is 88 percent lower than traditional bovine leathers and is 75 percent lower than synthetic “pleather” alternatives on the market, explains Allbirds.
Allbirds co-founder and co-chief executive Tim Brown, said in a statement: “For way too long, fashion companies have relied on dirty synthetics and unsustainable leather, putting established ways of doing things and costs before the environment.
“We wanted to put an end to that, which led us to create the Plant Pacer. Through the innovative use of natural materials, like Plant Leather and others, we’re going to continue stretching the limits of sustainable footwear.”
Allbirds vice president of product design, Ashley Comeaux, added: “The Pacer represents the next generation of our brand, contributing to a community of consciously minded leaders who can wear their values on their feet as a wardrobe staple.
“Our customers aren’t one dimensional, and we want our designs to reflect their unique style and desire for depth and versatility in their closet.”
The Plant Pacer and Canvas Pacer will be available from September 13 with a limited release on the Allbirds website, with availability expected to expand in early 2023.