Debenhams Group reports trading above expectations

Debenhams Group has increased its annual earnings outlook due to trading exceeding expectations in the year to 28 February 2026.

The group attributed the performance to continued momentum in the Debenhams brand, a “discernible” improvement across its youth brands, including Pretty Little Thing, and accelerated progress in its transformation plan. It added that all brands continue to trade profitably.

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Debenhams Group said it was particularly pleased with the pace and scale of Pretty Little Thing’s turnaround and the improvement in its profitability. The group had previously put the brand up for sale but has now decided to retain it. 

As a result of the group’s performance, Debenhams is now expecting full year adjusted EBITDA for total operations to come in at £50 million.  

Debenhams Group said it is currently exploring licensing opportunities and continues to progress the sale of non-core assets which would materially reduce its net debt in the next 12 months.

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