Crew Clothing to enter activewear category

Crew Clothing is entering the activewear category with the launch of its new Crew Sport collection.

The range for men and women offers a selection of technical performance pieces for a variety of sports and fitness activities such as yoga, reformer Pilates, Hyrox workouts and padel games. It also includes dedicated running gear suitable for the track, roads or trails.

Crew said the bi-stretch styles feature ergonomic seams to follow the body’s natural contours and also have UPF50+ protection.

Naomi Parry, head of marketing at Crew Clothing, said: “Entering the sportswear space feels like a natural progression for Crew. Born out of a Salcombe windsurfing shop, we launched our very first collection with rugby shirts designed by a GB skier – sport is in our DNA.

“In the last decade we’ve built on our sporting legacy through our sponsorship partnerships with Henley Royal Regatta, the LTA and the England Red Roses rugby team, and Crew Sport is the next step in our journey.

“We know our customers live active, varied lifestyles, and we think this new collection will be the ideal addition to their wardrobe.”

The new collection will launch online on 17 June and will also be available in 41 Crew Clothing stores.

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