THE RETAIL BULLETIN - The home of retail news
20 years serving the retail industry
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
Retail HR 2022
THE Retail Conference 2022
Retail Women In Leadership 2022
Digital Transformation Strategy 2022 Part 2
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Colorful Standard opens London flagship

Danish fashion retailer Colorful Standard has opened a permanent flagship store in London’s Seven Dials following the success of a pop-up in the shopping district. The… View Article

FASHION

Colorful Standard opens London flagship

Danish fashion retailer Colorful Standard has opened a permanent flagship store in London’s Seven Dials following the success of a pop-up in the shopping district.

The brand has taken an 872 square foot unit at 16 Earlham Street which will stock its collection of clothing and accessories made from 100% organic cotton, recycled merino wool and other plant-based materials in over 20 styles and 50 eco-friendly colours.

Tue Deleuran, founder and chief executive of Colorful Standard, said: “The UK is our fastest growing market, so it was a natural development for Colorful Standard to open a second flagship store in central London. The multicultural and diverse catchment Seven Dials attracts, makes it the perfect location for this flagship, and it has been great to work so closely with the Shaftesbury team who are committed to creating opportunities for environmentally conscious brands.”

The news coincides with the opening of stores by experience-led retail brands Apex Rides and Hidden Planet within Seven Dials.

Samantha Bain-Mollison, retail director at Shaftesbury, added: “Each of the three experience-led retail openings contributes to the wonderful diversity across Seven Dials and feeds into our forward-thinking strategy which is based around unique experiences. Furthermore, Colorful Standard’s decision to take a permanent flagship space within our community demonstrates the value we place on nurturing and incubating emerging brands with an environmentally centred ethos, something we have been focusing on as a landlord.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News