Chinti & Parker launches first permanent store on King’s Road
Luxury womenswear brand Chinti & Parker has chosen London’s King’s Road for the opening of its first permanent store.
The move follows a raft of successful pop-ups for the brand.
Designed by an in-house team, the interior of the store has a minimalist look and feel to offer a “sleek” customer experience with a variety of collections on display.
Rachael Wood, co-founder of Chinti & Parker, said: “We have experienced so much success from our pop-ups on the Sloane Stanley Estate, and it’s been great to work with a supportive and cooperative landlord that understands our needs and allows us to succeed in one of the most famous retail locations in London.
“This marks an important step in Chinti & Parker’s journey, and we can’t wait to continue embedding ourselves in this location and be a part of an inspiring and innovative group of tenants.”
In further news, sustainable fashion brand Aspiga has opened a larger store on the King’s Road. The new shop replaces its current location on the King’s Road to give the brand a bigger unit at 312-314 King’s Road until March next year. Spanning 1,835 sqaure feet, it stocks the brand’s collection of dresses, corduroy tailoring, Merino wool knitwear, resortwear, and handcrafted accessories, as well as a collection of menswear.
Hannah Grievson, property director at Sloane Stanley, added: “Welcoming Chinti & Parker back to the King’s Road as a permanent tenant demonstrates just how successful our ‘on-demand’ leasing strategy is. By trying out the location and testing the waters with a series of pop-ups and growing its appeal to the wider demographic and community, we’ve been able to convert this into a permanent store.
“We always want to collaborate, enabling brands to trade on one of the most established areas of London and experience the compelling proposition, and Chinti & Parker is evidence that smaller, independent brands can achieve ongoing success here, and we very much share the same vision for Aspiga, who will no doubt thrive in this location.”
