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Prochaine selects London’s King’s Road for debut physical store

Prochaine, the carbon neutral, sustainability-conscious womenswear retailer, has selected London’s King’s Road as the location of its first physical store. Opening as a pop-up until the… View Article

FASHION

Prochaine selects London’s King’s Road for debut physical store

Prochaine, the carbon neutral, sustainability-conscious womenswear retailer, has selected London’s King’s Road as the location of its first physical store.

Opening as a pop-up until the end of August, the space will showcase a selection of environmentally responsible labels such as Faithfull the Brand, De La Vali and Daily Sleeper.

Katy Watson and Elizabeth Ehrman, founders of Prochaine, said: “It is fantastic to make our debut bricks-and-mortar presence on the world famous King’s Road. We are not only bringing new fashion labels to the area, but we are building awareness of our concept and highlighting that shopping responsibly and ethically is important.

“Sloane Stanley are trailblazers in their drive to incubate innovative and desirable brands to further success, and we are proud to fit in with the vast array of incredible designers, brands, and products on offer on the King’s Road this summer.”

The arrival of Prochaine follows news that Ted’s Grooming Room is set to open on the Sloane Stanley Estate at 283 Fulham Road by September.

Hannah Grievson, property director at Sloane Stanley, added: “Our seasonal pop-ups, such as the new ethical Prochaine store, are always a success within the local community. They provide points of uniqueness to the iconic high street, allowing consumers to discover new favourites, and brands to build on their fledgling bricks and mortar journeys.

“We support retailers with fitted-out spaces, whether they are independents or internationally renowned, to trade in a historical location which boasts so much heritage and cultural charm. We are proud of how our pop-ups continually compliment the tenant mix on the Sloane Stanley estate.”

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