Carvela to enter US market through partnership with Dillard’s
UK shoe brand Carvela is to enter the US through a partnership with the Dillard’s department store chain.
The brand’s shoes will launch at Dillard’s in December with a cruise collection of high heels, sneakers and sandals within the price range of $85 to $150. The launch will be supported by an exclusive campaign for Dillard’s.
Michelle Dillard Hobbs, Dillard’s director of exclusive branded footwear, said: “We continually seek new, exceptional brands, and Carvela is a perfect addition to our curated footwear assortment.”
Carvela is part of the Kurt Geiger group of footwear brands.
Steven Sousa, international director of Kurt Geiger, said: “We are thrilled to be launching our mainline Carvela range in America with Dillard’s, such a well-known and respected department store. We look forward to maximising this fantastic opportunity and are excited to build and grow the Carvela brand across the US with such a great partner.”
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