SportsShoes.com invests £1.5m in new warehouse system to support growth
SportsShoes.com has invested £1.5 million in a state-of-the-art semi-automated warehouse system to enable faster order processing and distribution to customers in the UK, Europe and Scandinavia.
The new system includes automated conveyors and packaging machines that have boosted product-picking capacity by 150%. It can now package between 480 and 600 products per hour, marking a sixfold increase in overall performance.
Louise Cartner (pictured fourth from left), SportsShoes.com general manager, said: “This latest investment has made a significant positive difference to our warehouse operations.
“We strive to provide our customers with a market-leading shopping experience, from finding a product to receiving their order, and the new system gives us the capability and capacity to continually improve.
“Our new system provides us with the infrastructure to further enhance the speed and efficiency of our order processing and distribution operations.
“These efficiency gains put us in a stronger position to unlock future scalability for the business by enabling us to explore ways to optimise the way we use our current facilities.”
The news follows the company’s announcement that it achieved a record turnover of £93.3 million in the year to 28 February 2025 by improving its annual sales by 4%.
SportsShoes.com also posted a 13.3% increase in EBITDA to £6 million and acquired 672,465 new customers.
Established in 1982, the Bradford-based retailer offers customers more than 17,000 products from 150 global running and outdoor brands.
