Burberry strengthens presence in Japan with new Tokyo store

Burberry has strengthened its presence in Japan with the opening of a new flagship store in Tokyo.

Situated in the city’s Ginza Marronnier building, the store will stock exclusive items from the luxury brand’s spring/summer 2020 pre-collection, as well as a limited-edition Thomas’s Burberry Monogram print silk scarf.

Visitors to the store can take part in an artificial reality experience which can only be activated through QR codes on Thomas Burberry flags on Ginza Chuo-dori. Until the end of November, users can activate an exclusive AR lens to find a hidden Burberry deer on the streets of Ginza and then share it on their social media channels.

The shop is the fourth Burberry store to open in Japan in the last six months.

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