Hugo Boss launches first flagship Boss store in Japan
Hugo Boss has launched its first Boss flagship store in Japan in the Ginza shopping district of Tokyo.
Spanning 480 square metres over two floors, the shop has been designed in line with the brand’s latest store concept and features white suspended back wall panels to give the impression of a floating wall. It also makes good use of digital innovation through integrated digital media walls on the façade and in-store.
The shop will sell the brand’s full womenswear and menswear collections and will also offer made to measure tailoring.
To mark the opening, Hugo Boss has released a dedicated capsule collection featuring a unique print that will be available exclusively in Japan for a limited period. Items will include hoodies, shirts, shorts and slides.
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