Burberry designs skins for Honor of Kings mobile game
Burberry has designed two skins for Yau, the popular heroine of the Honor of Kings mobile game.
The move marks the first collaboration by Honor of Kings with a luxury brand.
Yao’s two exclusive skins have been inspired by Burberry house codes as reinterpreted by the brand’s creative director Riccardo Tisci.
Seamlessly blending the physical and digital worlds, Yao’s Spirit of Nature skin includes references to the iconic Burberry house check, the trench coat and the Thomas Burberry monogram. Meanwhile, the Spirit of the Forest and Ocean skin has been created using one of the runway looks from Burberry’s In Bloom spring/summer collection.
The skins will be available to purchase for all Honor of Kings players in mainland China and will then remain part of the players’ permanent collection.
Josie Zhang, president of Burberry China, said: “Partnering with Honor of Kings feels like a natural step up for our move into gaming, going beyond our in-house games by bringing the Burberry universe into an established environment. By allowing our Chinese customers to explore virtual products through the medium of online games, we can connect with our communities in a way that really resonates with them. It has been fantastic to work so closely with Tencent to bring this new customer experience to life.”
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