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Superdry is suing Asos for copying designs

Superdry has sued Asos in the High Court claiming the online giant copied its ‘Osaka’ branding on T-shirts and sweatshirts and sold it online despite warnings… View Article

FASHION

Superdry is suing Asos for copying designs

Superdry has sued Asos in the High Court claiming the online giant copied its ‘Osaka’ branding on T-shirts and sweatshirts and sold it online despite warnings to cease trading the clothing line.

It is understood that ASOS was asked to remove the ‘copycat’ items back in July this year, but that it had refused to do so, subsequently forcing Superdry to institute legal action.

In court papers filed last month, Superdry highlighted that the Osaka brand, which was developed in 2003, has a distinctive font and is one of its most successful lines. Superdry is the owner of the UK trademark registration, which covers a list of Osaka goods including T-shirts, sweatshirts and hoodies.

“We are really proud of the unique design and high quality of Superdry products, which also have some of the best sustainability credentials in the industry,” said Superdry’s co-founder, Julian Dunkerton.
He added: “To safeguard consumers and protect our brand, we will always take robust action against those who produce copycat and counterfeit goods, which is particularly important as our plan to reset and re-energise the brand gathers pace. The Osaka brand is an important part of Superdry’s heritage.”

Superdry’s lawsuit is seeking an injunction to prevent ASOS from continuing to use its trademark. It is also seeking compensation for allegedly illegal use of its trademark, enquiring to the court about an inquiry into potential damages.

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