Browns launches clothing takeback scheme
Luxury retailer Browns has partnered with second-hand seller Thrift+ to help customers extend the life of their old clothes.
The initiative will encourage customers to order a donation bag for their unwanted fashion items via Brownsfashion.com and in return, earn Browns credit from the sale of the item on Thrift+.
A third of the resale value goes to covering Thrift+ costs, another third will be donated to a charity of the donator’s choice, and the remaining amount will be converted into Browns credit.
The partnership is the latest addition to Browns’ “conscious services” aimed at reducing its environmental footprint. Other services include repairs in partnership with The Restory, made to order and made to measure.
Ida Petersson, buying director at Browns, said: “Thrift+ are making such monumental and ever-important waves in the conscious space. Not only are we now looking to give our clothes a second life, but through doing so, we’re also offering a helping hand to our communities – all through their ingenious platform. We’ve seen a shift in customers pivoting to being more environmentally conscious, in the way they shop and resell, and Thrift+ are engaging that one step further, by then helping through charitable means.”
Joe Metcalfe, Thrift+ co-founder and CEO, added: “Teaming up with a brand as iconic as Browns is really exciting for us at Thrift+. Their conscious initiatives are making big strides in reducing the environmental impact of fashion, and we’re delighted to partner with them on the next step – providing customers with an on-demand takeback service.”
In 2015, Browns was acquired by London online fashion company Farfetch.
