Breitling opens industrial loft concept store in Birmingham
Swiss watchmaker Breitling has opened a new boutique in Birmingham’s Bullring in partnership with The Watches of Switzerland Group.
Spanning 238 square metres, the industrial loft style store features an imposing 26 foot high glass frontage and an air runway ceiling where a scaled-replica of a vintage plane, retro surfboards and a Triumph Thruxton RS Motorcycle are on display.
The store also has informal lounge areas and a second floor bar where customers can try on the brand’s timepieces over one of its signature cocktails.
Breitling UK managing director Gavin Murphy said: “This is the largest project outside of London and the sheer scale of the boutique enables us to deliver an incredible and immersive journey into the worlds of the Breitling brand. The Midlands is an important geographical location for us and will only get stronger with this impressive boutique.”
The store will be managed by The Watches of Switzerland Group.
Craig Bolton, executive director UK of The Watches of Switzerland Group, said: ” I am very proud of this showroom, the sixth Breitling mono brand boutique in the Watches of Switzerland Group portfolio. It offers a truly luxurious retail environment, allowing us to offer a fully immersive Breitling experience.”
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