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Boux Avenue unveils second raft of store reopenings

Lingerie retailer Boux Avenue has confirmed the reopening dates for the remainder of its 31 stores, with the exception of Oxford Street and Manchester Airport. The… View Article

FASHION

Boux Avenue unveils second raft of store reopenings

Lingerie retailer Boux Avenue has confirmed the reopening dates for the remainder of its 31 stores, with the exception of Oxford Street and Manchester Airport.

The retailer completed the first phase of reopenings on 24  June and will now roll out the final phase from today until 13 July.

While social distancing guidelines are in place, Boux Avenue’s fitting rooms and bra fitting service will not be operational. However, its specialist bra fitters will be on-hand to consult with customers on finding the best bra for their shape and style.

Boux Avenue said: “The safety and confidence of our customers is always our number one priority, so our colleagues have been working hard behind-the-scenes to ensue that rigorous safety measures are in place. Like many retailers, we are facing a “new normal” in terms of how our stores operate, and we are confident that with the high level of expertise and specialist experience of our store colleagues, we’ll continue to offer our excellent standards of customer service.”

Opening dates for stores have been confirmed as follows:

Friday 10 July: Bluewater, Intu Trafford Centre, Liverpool ONE, Intu Lakeside, Westfield London, Meadowhall, Intu Chapelfield, Intu Metrocentre, Victoria Square, Belfast

Saturday 11 July: White Rose, Churchill Square, St. Stephen’s, Intu Merry Hill, Westgate, Drake Circus, Intu Watford, Intu Victoria, St. David’s

Monday 13 July: Buchanan Galleries, Union Square, Silverburn

The retailer has also announced the launch of its first unretouched lingerie campaign featuring brand ambassadors Malin Andersson, Zara McDermott, Kaz Kamwi and Ama Peters.

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