Benetton Group appoints commercial and sales director
Benetton has appointed Martino Boselli as head of its new commercial and sales department of United Colors of Benetton.
Reporting directly to Massimo Renon, chief executive of Benetton Group, he will support the group’s drive to become more profitable.
With significant international experience in the fashion retail sector, he has worked with the likes of VF Group, Safilo, Amazon and Trussardi. More recently, he held the position of general manager of the Elena Mirò, Caractère, Luisa Viola and Diana Gallesi brands at Miroglio Fashion.
Renon said: “We are pleased that a great professional and sector expert like Martino Boselli has accepted our proposal. The pandemic has set us increasingly complex challenges and, with his entry into the company, we are further strengthening the relaunch trajectory that Benetton Group has undertaken.”
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