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Atelier VM partner with Wild at Heart Foundation for National Pet Day

Atelier VM has announced its partnership with the Wild at Heart Foundation in celebration of National Pet Day 2024. This collaboration aims to support the Foundation’s… View Article

FASHION RETAIL NEWS UK

Atelier VM partner with Wild at Heart Foundation for National Pet Day

Atelier VM has announced its partnership with the Wild at Heart Foundation in celebration of National Pet Day 2024.

This collaboration aims to support the Foundation’s mission to alleviate the suffering and enhance the wellbeing of stray dogs worldwide.

In a heartfelt initiative, Atelier VM will contribute 10% of the total retail price from every purchase of the ‘Impronta Fedele Collection’ during April 2024 directly to the Wild at Heart Foundation.

This collection offers dog owners the opportunity to immortalize their pet’s paw pad print in 9kt gold, creating a wearable piece of fine jewellery in the form of a necklace, bracelet, or ring. It’s a celebration of the unbreakable bond between dogs and their owners, made possible through the DIY Fedele Kit, embodying the love and connection shared with their furry friends.

The Wild at Heart Foundation is committed to addressing the urgent needs of the world’s stray dogs, 75% of which lack a caring owner. Through its global partnerships, the Foundation focuses on sterilisation, education, and welfare programs to decrease the stray dog population effectively.

Viola Naj Oleari, Co-founder of Atelier VM, shares her deep connection to animals, stating, “I’m unsure where to begin when it comes to animals. Perhaps it’s in silence that I find comfort, imagining transferring my love for animals to others. My dream of becoming an animal trainer if not a jewellery designer highlights my dedication to this cause. Supporting the Wild at Heart Foundation fills me with pride and enthusiasm.”

Nikki Tibbles, Founder of Wild at Heart, expressed her excitement about the partnership, saying, “Collaborating with Atelier VM allows us to continue our mission to assist stray dogs in need. Atelier VM’s commitment to crafting pieces that celebrate our bond with dogs brings immense joy. This collaboration will empower us to create significant, lasting changes for the world’s abandoned and unloved stray dogs.”

Each bespoke piece from the Impronta Fedele Collection is meticulously handcrafted to represent each dog’s unique paw pad print, using the DIY Impronta Fedele Kit. Available for purchase from 1st to 30th April 2024 on Atelier.com and at the Atelier VM counter in Liberty London, this collection is a testament to the timeless connection between humans and their canine companions.

Atelier VM embodies romantic minimalism, founded in 1998 by Marta Caffarelli and Viola Naj Oleari with a vision of creating meaningful, non-superfluous items. Meanwhile, the Wild at Heart Foundation, established by Nikki Tibbles in 2015, strives to compassionately reduce the global stray dog population, working tirelessly with international partners on sterilization, education, and welfare initiatives.

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