ASOS launches new premium brand
ASOS has launched a new premium brand called Arrange.
The fashion retailer said the new offering blends directional design with a feminine edge as the retailer looks bring a new take on elevated dressing to its fashion-loving customers.
Arrange offers a capsule collection of occasion dresses and “luxe essentials” with each piece designed and pattern-cut in-house from premium materials. Signature design details include oversized paillettes, hand-painted prints, bold colours and experimental silhouettes.
Vanessa Spence, executive vice president of brand and creative at ASOS, said: “We’re really excited to be the exclusive launch partner for Arrange, continuing our commitment to giving ASOS customers the best in fashion.
Never Miss a Retail Update!“The designers’ passion for this premium brand shines through in the level of detail and craftsmanship in the collection. Our customers are going to love what Arrange has to offer.”
Items come in sizes UK 4 to 30 and are priced at £25 to £325.
