ASOS launches new campaign to promote Topshop and Topman offering
Online fashion retailer ASOS has launched a multi-million-pound campaign aimed at Topshop and Topman customers following its acquisition of the brands earlier this month.
The social-led campaign will run across YouTube, TikTok, Snapchat, Facebook and Instagram for two weeks and will seek to drive awareness among customers in the UK, US and Germany. The move coincides with the first major drops of new product from the brands on ASOS since the acquisition.
José Antonio Ramos, chief commercial officer at ASOS, said: “Topshop and Topman were well-established, strong-performing brands on ASOS prior to the acquisition, and we know our customers loved them just as much as us. Their integration with ASOS is going well, and our long-term plans to revitalise the brands and inject new life into them will translate into more new, exciting and fashion-led products launching in the months ahead.”
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