THE RETAIL BULLETIN - The home of retail news
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
THE Retail Conference 2022
Retail Women In Leadership 2022
Digital Transformation Strategy 2022 Part 2
Omni Channel Futures 2023
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
ASOS launches new campaign to promote Topshop and Topman offering

Online fashion retailer ASOS has launched a multi-million-pound campaign aimed at Topshop and Topman customers following its acquisition of the brands earlier this month. The social-led… View Article

FASHION

ASOS launches new campaign to promote Topshop and Topman offering

Online fashion retailer ASOS has launched a multi-million-pound campaign aimed at Topshop and Topman customers following its acquisition of the brands earlier this month.

The social-led campaign will run across YouTube, TikTok, Snapchat, Facebook and Instagram for two weeks and will seek to drive awareness among customers in the UK, US and Germany. The move coincides with the first major drops of new product from the brands on ASOS since the acquisition.

José Antonio Ramos, chief commercial officer at ASOS, said: “Topshop and Topman were well-established, strong-performing brands on ASOS prior to the acquisition, and we know our customers loved them just as much as us. Their integration with ASOS is going well, and our long-term plans to revitalise the brands and inject new life into them will translate into more new, exciting and fashion-led products launching in the months ahead.”

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

THE NEXT EVENT

See all upcoming events

LATEST VIDEO

UKG LifeWork ALL: Register your place now to hear more. RETAIL HR 21 Sept LONDON
UKG LifeWork ALL: Register your place now to hear more. RETAIL HR 21 Sept LONDON

Watch video >