ASOS hires Natasha Jeffers as managing director of global trading
ASOS has appointed Natasha Jeffers to the newly created role of managing director of global trading.
In her new position, she will be responsible for the online fashion retailer’s global P&L across the UK, US, EU and rest of world, bringing together regional trading, pricing and promotional strategy, and storefront optimisation.
Subscribe to TRBWith a track record in category leadership, Jeffers has worked for the last nine years with Amazon Fashion, most recently in a general manager role. This included leading major growth, operational improvements and cross‑functional transformation across Europe.
The move marks a return to ASOS for Jeffers, who previously worked at the business for five years in merchandising roles, leaving in 2013.
Ben Blake, EVP customer & commercial at ASOS, said: Natasha’s appointment strengthens our commercial leadership and underlines our focus on delivering relevant, inspiring customer experiences globally.
“Her ecommerce expertise, analytical mindset and proven ability to build high performing trading teams will be invaluable as we continue to execute our strategy for sustainable, profitable growth.”
Jeffers said: “ASOS is where I built some of the most formative years of my career, so returning now is a full circle moment.
“This is such an exciting time for the business, and I can’t wait to get started helping it write the next chapter, one that keeps the customer firmly at the heart of everything we do and is guided by the insights that help us serve them better.”
