ASOS delays autumn orders amid inflation concerns
Asos has decided to delay some of its autumn orders amid concerns that shoppers will cut back on new clothes as the cost-of-living crisis rages on.
According to suppliers who spoke to The Mail on Sunday, some stock had been completely cancelled over recent weeks, all at short notice.
Insiders insisted cancellations were “not running at above normal levels at this time” although there had been “a few more postponements”.
However, ASOS said last night that its supply chain operation “is functioning well against the backdrop of unprecedented global disruption in our markets”.
A spokesman added: “We outlined a new strategy in November last year, which included moves to buy on shorter lead times and tighten our inventory. Against this backdrop and in line with normal industry practice at this time of year, we have postponed a limited number of orders. We value our supplier relationships and will continue to work closely with them.”
Asos issued a profit warning in June, blaming inflation and more shoppers returning items. Its chief Matt Dunn warned of ‘a change in consumer sentiment’.
