ASOS celebrates run-up to Black Friday with an experiential mobile pop-up
ASOS is kickstarting its Black Friday promotions with an experiential mobile pop-up that will visit Liverpool, London, Nottingham and Manchester.
The pop-up will promote ASOS’ Black Friday deals which follow two weeks of out-of-home advertising campaigns in Manchester and London’s Camden Town.
Visitors will be able to play an ASOS claw grabber arcade game to win exclusive prizes including one of four £1,000 ASOS gift cards and ASOS-branded merchandise. Other prizes will include ASOS Design clothing and a selection of face and body products.
The activation is free to the public and all participants will receive an ASOS-branded tote bag. In addition, anyone with the ASOS app installed will be offered a free coffee.
Opening from 10am to 6pm, the pop-up will be in Liverpool on 21 November, London on 22 November, Nottingham on 23 November, and Manchester on 24 November.
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