[ Ebook ] How retailers can turn Black Friday shoppers into loyal customers

The biggest retail event of the year is the perfect opportunity to acquire new customers, engage existing ones and beat your KPIs. But not every retailer is making the most of the opportunity.

With consumers recommending brands 3x more on Black Friday last year, referral provides a valuable way to sustain growth long after your promotion ends. Many retailers are already planning their precision-engineered Black Friday referral campaigns – this lookbook reveals how you can do the same.

Download the Black Friday ebook to discover:

• Insights from last year’s event
• Examples of effective brand campaigns
• Ideas for design, copy and incentives

Download the ebook here.

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