ASOS appoints new VP of customer and commercial

ASOS has appointed Ben Blake to the newly created role of executive vice president of customer and commercial.

The fashion retailer said the move will unite the teams that shape the entire end-to-end customer journey, including global commercial & trading, customer, ASOS Media Group and customer care.

In a post on LinkedIn, it said: “It’s an exciting step forward in how we connect our brand, our partners and our customers in one cohesive experience.”

Blake has worked for the last three years as chief commercial officer at World of Books and prior to that held the same position at OVO Group. His career has also included a seven year stint at Expedia where he served in a range of senior roles.

ASOS said Blake’s leadership will help to sharpen the customer proposition, strengthen its brand, and deliver sustainable, profitable growth.

RELATED ARTICLES

• ASOS non-exec director to step down
• ASOS plotting opening of first permanent store
• M&S acquires former ASOS distribution centre in transformation push
• ASOS reports 50% profit surge as turnaround gathers pace
• ASOS hires Natasha Jeffers as managing director of global trading
• ASOS narrows full year losses
• ASOS hails "new era" of video shopping