AllSaints appoints Sean Trend as chief financial officer
AllSaints has appointed Sean Trend as its new chief financial officer.
Due to join the fashion brand in February 2026, he will succeed Elaine Deste who is retiring after nearly six years in the role.
Trend has been working for the last eight years with ASOS where he has held a variety of senior positions, including director of finance, SVP strategy & insights, SVP North America, and most recently managing director of the UK & US.
Prior to that, he was group financial controller at Cancer Research UK and also worked with Deloitte in audit and advisory.
Subscribe to TRBPeter Wood, chief executive of AllSaints, said: “I am delighted to welcome Sean to our senior leadership team as our CFO. He has a fantastic mix of hugely relevant financial, operational and management experience, much of it in the fashion sector and also across the key regions in which we operate.
“I am confident that he will fit in brilliantly in our group and play an integral role in helping us to achieve our exciting long-term growth plans.”
Speaking of Deste’s retirement, he added: “Elaine has made an enormous contribution since she joined us in early 2020, and her rigour, professionalism and dedication will all be missed. I would like to thank her sincerely on behalf of everyone here, and to wish her every happiness for her retirement.”
Last month, AllSaints announced the appointment of east London designer Aaron Esh as chief creative officer.
