Abercrombie & Fitch launches new campaign

Abercrombie & Fitch is launching a new multi-faceted campaign to “officially” reintroduce itself to its customers.

Featuring associates from across its business, the ‘Abercrombie Today’ initiative aims to celebrate diversity and highlight how its staff  members are at the heart of the company.

Fran Horowitz, chief executive of Abercrombie & Fitch Co., said: “Abercrombie isn’t a brand where you need to fit in – it’s one where everyone truly belongs. We lead with purpose, and that inclusive and equitable spirit is woven throughout all we do.”

The campaign will run on the Abercrombie & Fitch and Abercrombie Kids social channels, as well as in global stores. Staff members are also showcased in the A&F Conversations social media series, where they share their thoughts on what working for Abercrombie means to them.

In London, Abercrombie Today is brought to life through a new window display in the Regent Street store.