Abercrombie & Fitch appoints new board member

Abercrombie & Fitch has appointed Helen Vaid as an independent director.

Until this month, Vaid was chief executive of Foundry Brands where she led the acceleration of omnichannel growth for the company’s suite of consumer brands across a range of product categories.

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Prior to that, she worked as global chief customer officer of Pizza Hut and as vice president of digital store operations and experience at Walmart.com. Her career has also included several technology-focused roles at Hewlett Packard Enterprise.

Vaid currently also serves on the board of directors for Groupon.

Nigel Travis, chairperson of the Abercrombie & Fitch board, said: “We are pleased to welcome Helen to Abercrombie & Fitch Co. She brings more than 20 years of extremely relevant experience leading customer engagement and growth strategies for a number of consumer products and platforms.

“She is an industry veteran with digital expertise, who has continually been able to stay at the forefront of an ever-evolving retail landscape, while delivering value to both customers and brands.”  support the company, its associates and its iconic global brands as we work to deliver on A&F Co.’s strategic priorities.”

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