IKEA announces creative collaboration with Swedish House Mafia
There is a new collaboration with Swedish origin ready-to-assemble retailer, but not one we could have predicated.
IKEA are teaming up with Swedish House Mafia, one of the most successful artists in the electronic music industry to explore how to help music creators and lovers to be more creative at home.
“We are very excited and happy to announce the collaboration with Swedish House Mafia. With their solid expertise in music production, we hope to be able together to democratize creativity and music production so that even more people can be more creative at home,” says James Futcher, Product Design Leader at IKEA of Sweden.
Grammy Award nominated trio Swedish House Mafia, consisting of Axwell, Steve Angello and Sebastian Ingrosso, are widely recognised as pioneers of electronic music and their live shows are legendary around the world.
“We both wanted to reach out of our comfort zones and create something new and fresh together: a pure collaboration between music creators and a home expert. We strongly felt a need to collaborate with someone who shared our vision of making it possible for everyone to create music at home. As artists and producers, we also understand the importance of a home studio set-up and the needs and challenges many up-and-coming artists and creatives have at home,” says Swedish House Mafia.
The collection is planned to launch September 2022 and consist of home furnishing solutions designed to make it easier to get into a creative flow for producing, playing and listening to music at home.
