THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
Omnichannel Futures 2024
Retail HR Central 2024
The Future of The High Street 2024
Retail HR Summit
THE Retail Conference
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Dyson unveils second UK store at The Trafford Centre

Electrical appliances brand Dyson has opened its second UK Dyson Demo store at Manchester’s The Trafford Centre. The immersive 130 square metre space on the first… View Article

RETAIL TECHNOLOGY NEWS

Dyson unveils second UK store at The Trafford Centre

Electrical appliances brand Dyson has opened its second UK Dyson Demo store at Manchester’s The Trafford Centre.

The immersive 130 square metre space on the first floor of the shopping centre features a range of demonstration zones where  Dyson experts are on-hand to assist customers.

Indoor air quality demonstrations can show live air quality data and shoppers can vacuum up a variety of debris to help them decided which Dyson vacuum to buy. In addition, the store’s Beauty Lab has three styling stations where shoppers can enjoy a wash and style with Dyson Hair Care technologies. Customers can request styling appointments on a walk-in basis or book online.

Kristofer Johnson, Dyson Demo store manager at Manchester, said: “Dyson operates more than 300 Dyson stores worldwide and this new Dyson Demo store in Manchester is the second to open in the UK.  Together with our Dyson online store, this store in The Trafford Centre in Manchester forms a part of Dyson’s growing ambitions in direct-to-consumer retail, providing consumers across the North of England with more opportunities to discover Dyson technology – through both the virtual and physical world.”

Rhys Evans, director of asset management at the Trafford Centre, added: “Dyson is an exciting and unique British brand that we are delighted to be welcoming to Trafford Centre. We are proud to be the chosen location for the brand’s second UK store and its first store in the North of England.

“The pop up that has been running since November 2021 has already proven popular with customers, so the transition to a permanent store, stocking a full product range, will have enormous appeal and offer our customers something completely fresh.”

Subscribe For Retail News