Dyson unveils second UK store at The Trafford Centre
Electrical appliances brand Dyson has opened its second UK Dyson Demo store at Manchester’s The Trafford Centre.
The immersive 130 square metre space on the first floor of the shopping centre features a range of demonstration zones where Dyson experts are on-hand to assist customers.
Indoor air quality demonstrations can show live air quality data and shoppers can vacuum up a variety of debris to help them decided which Dyson vacuum to buy. In addition, the store’s Beauty Lab has three styling stations where shoppers can enjoy a wash and style with Dyson Hair Care technologies. Customers can request styling appointments on a walk-in basis or book online.
Kristofer Johnson, Dyson Demo store manager at Manchester, said: “Dyson operates more than 300 Dyson stores worldwide and this new Dyson Demo store in Manchester is the second to open in the UK. Together with our Dyson online store, this store in The Trafford Centre in Manchester forms a part of Dyson’s growing ambitions in direct-to-consumer retail, providing consumers across the North of England with more opportunities to discover Dyson technology – through both the virtual and physical world.”
Rhys Evans, director of asset management at the Trafford Centre, added: “Dyson is an exciting and unique British brand that we are delighted to be welcoming to Trafford Centre. We are proud to be the chosen location for the brand’s second UK store and its first store in the North of England.
“The pop up that has been running since November 2021 has already proven popular with customers, so the transition to a permanent store, stocking a full product range, will have enormous appeal and offer our customers something completely fresh.”
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