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Dyson showcases its technology at Belfast’s Victoria Square

Dyson has chosen Belfast’s Victoria Square for the launch its first experiential space in Northern Ireland. Situated on the lower Ground Mall close to the central… View Article

RETAIL TECHNOLOGY NEWS

Dyson showcases its technology at Belfast’s Victoria Square

Dyson has chosen Belfast’s Victoria Square for the launch its first experiential space in Northern Ireland.

Situated on the lower Ground Mall close to the central atrium, the appliance brand has created a specially designed 200 square foot cube from where it will showcase a range of electrical household products ranging from its bagless vacuum cleaners to fans and hair care products. The space also includes a demonstration zone and salon space to enable guests to experience  the brand’s new Supersonicä hairdryer.

A spokesperson from Dyson said: “We’re delighted to have launched this new space in the heart of Belfast. Victoria Square is the ideal destination to unveil our latest technologies. Visit to try out all Dyson technology in one place and find the right fit for you and your home. With our Dyson experts on hand to answer any questions you may have.”

The news follows a number of recent signings for Victoria Square including debuts for global outdoor and adventure travel specialist Craghoppers and Irish athleisure brand, Gym+Coffee,

Russell Banham, UK head at Commerz Real, added: “Dyson is a brand recognised worldwide and this offer provides an immersive experience for our visitors alongside the extensive brands already within Victoria Square.  The regional debut provides a real point of difference for consumers and highlights the appeal of Victoria Square as the prime destination in Belfast.”

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