Uniqlo names Emma Raducanu as global brand ambassador
Uniqlo has named Emma Raducanu as its newest global brand ambassador.
The British tennis player has joined the Japanese clothing brand’s existing roster of ambassadors which includes tennis and wheelchair-tennis players Roger Federer and Shingo Kunieda, as well as Academy-Award-winning actor Cate Blanchett.
Raducanu will represent the brand and promote Uniqlo LifeWear internationally. She will also play an active role in co-designing her on-court apparel, and support community initiatives including youth tennis coaching and the Uniqlo Peace for All and Heart of LifeWear programmes.
Koji Yanai, group senior executive officer at Fast Retailing, said: “We are honoured to welcome Ms. Raducanu to Uniqlo as a global brand ambassador.
“Even under intense pressure, she consistently demonstrates a bold and proactive mindset, embracing challenge with determination. Off court, she is an intelligent and well-read young person who values her connection to family and friends.
“We believe she will be an exceptional ambassador and look forward to making positive change together in the world.”
Other Uniqlo global brand ambassadors include Kei Nishikori (tennis), Gordon Reid (wheelchair tennis), Ayumu Hirano (snowboarding), and Adam Scott (golf).
