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Selfridges focuses on self-care with in-store therapy and sex counselling

Selfridges is taking retail therapy to a whole new level offering customers wellness, self-discovery and even sex counselling sessions for couples and individuals. The focus of… View Article

DEPARTMENT STORES

Selfridges focuses on self-care with in-store therapy and sex counselling

Selfridges is taking retail therapy to a whole new level offering customers wellness, self-discovery and even sex counselling sessions for couples and individuals.

The focus of the campaign is on self-care, positivity and what the store is calling “feel-goodness.”

It will invite customers to listen to positive podcasts and music and step into “A Safe Trip” pods by Sensiks, which offer an integrated, multisensory experience aimed at reducing stress. Lifestyle and beauty products will be curated for a “future-ready mindset.”

The well-known British department store will start providing therapeutic experiences ranging from confidence coaching and empowerment sessions to sex therapy with a clinical psychologist and psycho-sexologist. The services will be on offer both in-store and online with Selfridges from Feb. 28 .

The windows of the Oxford Street flagship will invite passers-by, via QR codes, to “try a new kind of retail therapy,” “pick up some good vibrations” and “have a safe trip.”

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