John Lewis to allow fashion brands to sell products directly on its website
The John Lewis department store is to give customers access to more than 40 new brands in the next six months by allowing fashion brands to sell their products directly on its website for the first time.
The newcomers will include the likes of plus-size lingerie brand Oola and inclusive menswear brands Raging Bull and Spoke London as the retailer looks to attract a more diverse range of customers.
Other brands featured on the site will include Farah, Simon Carter apparel and Trotters childrenswear, as well as Knowledge Cotton Apparel, Dedicated and Lefrik that utilise entirely organic or recycled fabric. In addition, John Lewis will increase the number of more affordable brands on the site such as Crew Clothing, Dorina Lingerie and Lands’ End.
Customers will also be able to access an extended range of products from brands that are already sold on johnlewis.com.
The retailer is planning to add more than 100 fashion brands in the next 12 months.
Pippa Wicks, executive director at John Lewis, said: “We’ve offered customers the option to buy larger branded home products directly from suppliers via for a number of years and we’re now expanding this into fashion, providing customers with even greater choice.
“As part of our plans to modernise the John Lewis brand, we’re expanding both the number of fashion brands and the range of those we already sell on johnlewis.com. In the future, we plan to bring onboard and expand many more of our fashion brands, giving customers even more of what they love.”
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