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John Lewis launches new “All Things Baby” nursery services

The John Lewis department store chain has launched a new range of free-of-charge nursery advisory services. Called ‘All Things Baby’, the services aim to provide parents-to-be… View Article

DEPARTMENT STORES

John Lewis launches new “All Things Baby” nursery services

The John Lewis department store chain has launched a new range of free-of-charge nursery advisory services.

Called ‘All Things Baby’, the services aim to provide parents-to-be with impartial support and advice through consultations online and in-store.

The move is part of John Lewis’s plans to modernise its offer and replace its traditional longer nursery advisory consultations.

Operating on an appointment based system, the retailer’s 30-minute consultations can offer customers advice on finding the perfect pushchair or car seat, while its hour long session can give advice on the latest baby products. Shoppers can also take advantage of a two hour consultation that covers everything parents need to buy for their new arrival.

The introduction of the new services follows the launch of a range of virtual nursery services in April which have already seen 2,000 appointments take place.

Claire Pointon, customer director at John Lewis, said:  “We understand how important it is for parents to receive impartial, expert advice to prepare for the arrival of a baby – in a format and at a time that is convenient for them.  It’s why we launched our virtual nursery services earlier this year.

“We’ve listened to our customers and heard that some simply want advice on a particular product or area, while others are looking for a full ‘A-Z Baby’ consultation.  That’s why we’ve launched our brand new “All Things Baby” services, enabling parents the flexibility to book shorter or longer appointments depending on what they are looking for.”

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