Farmison secures supply deals with Selfridges and Fortnum & Mason
Premium online meat retailer Farmison & Co has struck deals with Selfridges and Fortnum & Mason in which it will supply their London stores with its new Saucepan Ready range.
Founded by chief executive John Pallagi, the Ripon-based business is pressing ahead with expansion plans after private equity investor Inverleith acquired a majority stake earlier this year.
Farmison works closely with more than 40 hand-picked farms across Yorkshire as it works to “fly the flag” for family farms and heritage cattle breeds.
The Saucepan Ready range features menus created by Farmison’s Michelin-starred executive chef, Jeff Baker, and uses recipes based on dishes from close to home and further afield.
The range going into Selfridges and Fortnum & Mason includes Thai green curry, tikka masala, lamb hotpot, chilli con carne, beef in black bean sauce and sweet and sour pork dishes, all of which can be cooked in five minutes. Priced at £8.95, the meals use ingredients such as grass-fed beef, free-range lamb and free-range chicken.
Pallagi said: “It’s a real feather in our cap to get Saucepan Ready listed with these two such iconic British retailers – it’s also recognition of the superb quality of the heritage breed meat our farmers supply.
“Many of our existing customers buy cuts of meat from us, but we have a growing following who love the convenience of our Saucepan Ready dishes and we know shoppers in Selfridges and Fortnum & Mason will appreciate being able to pick-up high-quality meals when they’re in store.”
Baker, who has cooked for the Queen and Barack Obama, added: “The joy of these dishes is that they are so versatile and with a few simple additions you can have a luxurious meal ready in a few minutes.”
As well as the Saucepan Ready dishes, Selfridges and Fortnum & Mason will be stocking Farmison’s beef dripping and chicken schmaltz.
In 2021was awarded the title of Online Butcher of the Year and named as one of Yorkshire’s top Butchers in the Countryside Alliance’s .
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