Fenwick reveals highly anticipated Newcastle Christmas window theme
Fenwick has revealed its highly anticipated Newcastle Christmas window theme which this year is Clarice Bean: Think Like an Elf.
It was created in partnership with award-winning children’s author and illustrator Lauren Child, who has also provided a narration of the story to accompany the reveal. The windows will be premiered to a global audience on the Fenwick official YouTube channel.
The official unveiling took place in front of a small number of invited guests, including children and families from Fenwick’s partner schools, hospitals and charities. The display will be in place at Fenwick Newcastle from 7 November to early January.
Mia Fenwick, chief marketing officer at Fenwick, said: “The Fenwick Christmas window reveal is a much-loved annual tradition not only for our local community in Newcastle, but for the tens of thousands of people who now watch around the world.
“This year we are excited to have partnered with award-winning author, Lauren Child, to tell the story of “Clarice Bean, Think Like an Elf.” Lauren is an iconic British children’s author, and her beautiful portrayal of the power of Christmas to bring people together has made her the perfect partner for Fenwick.
“Our Christmas windows have long celebrated the importance of storytelling to inspire children and enable us all to build connections with each other. We are delighted to bring this year’s story to life for the global Fenwick community in our 140th anniversary year.”