Hera launches eight week pop-up at Fenwick
Online clothing brand Hera has launched an eight week pop-up in three Fenwick department stores.
Shoppers will be able to purchase the brand’s menswear and womenswear from Fenwick stores in Newcastle, Brent Cross, and Kingston. Items will span Hera’s Collective, Essentials, and Label collections.
Hera is led by sisters Holly Beadle and Georgia Streeton.
Speaking of the move into physical retail, Holly Beadle, chief executive of Hera, said: “Since acquiring the brand in 2021 we have been working tirelessly to build a high-quality and considered range of clothing for both our male and female customers. 2024 is the year we want to cement Hera within the physical retail environment.
“We are confident in our product quality and want our customers to be able to have the feeling an in real-life experience brings. Fenwick has a fantastic offering of brands, and we are excited to be one of them.”
Since the acquisition, Hera has expanded its range by adding new styles such as loungewear, cargo pants, t-shirt styles, outerwear and accessories.
Georgia Streeton, chief brand officer of Hera, added: “A goal of ours has been to physically get our product in front of our customers, allowing them to connect with and touch our products, and feel the quality first-hand, so we’re incredibly excited and grateful to be entering into such a historic and prestigious retail space such as Fenwick.”
