THE RETAIL BULLETIN - The home of retail news
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
The Papers
RETAIL INSIGHTS
RETAIL SOLUTIONS
• The HR Summit 2019
• AI in Retail Conference 2019
• Omnichannel Futures Conference 2020
• Future of Retail Marketing 2020
ABOUT
CONTACT
SUBSCRIBE FOR FREE
Activity Superstore and Debenhams team up for immersive retail experience

In-store gift experience company Activity Superstore and the Debenhams department store chain have teamed up to roll out a promotion that uses virtual reality to bring… View Article

DEPARTMENT STORES

Activity Superstore and Debenhams team up for immersive retail experience

In-store gift experience company Activity Superstore and the Debenhams department store chain have teamed up to roll out a promotion that uses virtual reality to bring gifts to life in stores for shoppers.

Four of Activity Superstore’s gift experiences are being demonstrated through the use of virtual reality in 21 Debenhams stores. These include the chance to fly through the skies on a helicopter.

Activity Superstore chief executive Shaun Powell said: “We see continual growth from our in-store gift experiences and wanted to provide our retail partners with a spectacle, which had a direct link to ROI and purchase for us, creating something entirely unique for shoppers to drive footfall in-store. We’re working with Debenhams to enhance customer engagement in-store while also delivering a virtual representation of our most thrilling gifts.”

The project launched its first site on 2 November with the opening of a retail experience in Debenhams flagship store on London’s Oxford Street. The activity supported the reveal of the retailer’s ‘You Shall’ themed Christmas window display.

The promotion will be rolled out in nine of Debenhams’ stores by 22 November with a further twelve providing interactive encounters from 11 December throughout the festive shopping period.

Richard Vanoli, head of merchandising at Debenhams, said: “We know that customers buying gift experiences are keen to get an understanding of what the activity will look like before they purchase. Incorporating virtual reality into the sales process enables us, along with our partner Activity Superstore, to give shoppers an immersive snapshot of what is on offer.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
CONFERENCE AIMED AT RETAILERS WORKING IN MARKETING, IT, DIGITAL, DATA AND TECHNOLOGY
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Future of Retail Marketing 2020
Future of Retail Marketing 2020
10 June 2020
Cavendish Conference Centre, London W1G 9DT
The Future of Retail Marketing for Customer Engagement