Terrys launches ‘Shop by Colour’ immersive shopping experience
Home furnishings retailer Terrys has launched a new online immersive shopping experience that allows customers to shop specifically by colour palette.
The online business, which also has a store in Staffordshire, said the Shop by Colour feature was created after it experienced a surge in on-site searches for colour related terms.
The feature brings together the most popular colours that Terrys’ customers regularly search for. The online hub includes individual categories that incorporate Terrys’ full offering for each specific shade, including curtain fabric, made to measure curtains, made to measure blinds, ready-made blinds, bedding and cushions.
Gareth Coxall, marketing and creative director at Terrys, said: “It’s been a really challenging 18-months for many, and with so many of us going back to work and juggling this with everyday life, we know time is of the essence.
“Being able to offer a unique service that we know our customers crave, whilst also making the customer journey easier, is a huge bonus for us. We’re absolutely thrilled with the feedback we’ve received so far on our new shopping experience and hope that it helps in aiding our customers to achieve their dream homes.”
The introduction of the new feature follows a 109% growth in annual revenue for Terrys after it experienced increased demand for its homewares offering during Covid-19 lockdowns.
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