Ryman launches new app with aim of disrupting online greeting cards sector
High street stationery retailer Ryman has launched an innovative app in a move designed to disrupt the online greetings card sector.
Priced at £2.99, the new offering will allow shoppers to personalise their cards through the Ryman app and collect them from one the retailer’s 190 stores in just 60 minutes. In addition, each card will include a charity donation to contribute to a £100,000 pledge to key dyslexia charities
The initiative is being driven by Ryman owner and TV dragon Theo Paphitis who is keen to disrupt the online greeting cards industry and help customers on the go.
Paphitis said: The Ryman app will now enable us to offer something completely unique in the online greeting card industry using the strength of the high street.
“Like others, you can download the app and personalise one of thousands of cards, but what makes ours unique is that you can then collect that card in a Ryman store within just 60 minutes.
“So, if you’re a last-minute Larry or Lucinda, or just a commuter wanting to save on postage, this is a game changer.”
Available from the Android and iPhone app stores, the service will allow customers to browse, design and send over 2,000 greeting card designs, ready for collection from over 190 stores nationwide. Shoppers can personalise their cards on the go from their mobile devices and have the option to add messages and upload images straight from their camera roll.
Once ordered, personalised cards can be collected within the hour from any Ryman store nationwide or be selected for next-day delivery.
